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The heart is the engine of life. It pumps blood through our body every second. It is a dynamic muscle and needs experimental and innovative
methods for observation. For Cardiac Signaling Lab’s research, we also use innovative methods to showcase its findings.

Objective

Our goal is to develop an interactive and engaging aspect of the state-of-the-art research that was being done by Cardiac Signaling Lab. Its interdisciplinary team combines expertise to develop new ideas and innovative technologies for heart disease research and drug R&D.

Idea

We want to showcase how dynamic the heart and cardiovascular system are through compelling visualizations. We translated the complex research ideas into a fascinating visual identity and applied the guidelines to a variety of applications, including customized 3D visualization, presentation design, and web design and development.

001.

Visual Identity

Think of the ocean. It has significant momentum and is dynamic as the waves are pushing one another. We draw from this analogy to

showcase the similarity between the ocean and the heart and how both are dynamic.

For Cardiac Signaling Labs, we wanted to elevate the high-level research and experimental nature of its work. By adding simple, clean designs

and bold color choices, we let the innovative projects speak for themselves.

Logo

As cardiac research is the main focus of the lab, the logo includes a heart and the letters CS, which is short for

Cardiac Signaling. We also visualized the ebb and flowing nature of the ocean when designing the logo. The logo

elements represent the fluidity of the heart, and the positive and negative spaces create depth, just like the

dynamic ocean waves.

Color Palette

Vibrant colors represent the energy of the heart. To visualize the idea, the blue tone represents an increase in tension/load on the heart. As

Ca2+ and other elements are produced in tones of red and purple, it brings warmth and balance to the cardiovascular system. The warmth

also represents the heart, whereas the cool tones bring in the dynamic connection with the ocean.

Cardiac Red

#CC2E43

Light Pink

#FF9EAB

Accent Yellow

#FFC638

Ocean Blue

#0067CB

Vibrant Purple

#563CAC

Light Green

#00B050

Outfit

Light

Outfit

Semibold

Typography

We landed on a very clean and modern font to show the integrity and innovation of the lab. The ocean is seen as a refreshing, serene place

by many, so keeping the typography simple helps to give space for the research findings to take center stage.

002.

Customized 3D Visualization

By utilizing our tools and resources at our agency, we customized and rendered a 3D cardiovascular system. The cooler tone on the right

represents an increase in tension/load on the heart. As Ca2

⁺

and other elements are produced in the form of colorful smoke, it brings warmth

and balance to the cardiovascular system. The design was featured in the Journal of Physiology in April 2020.

003.

Presentation Design

The research at Cardiac Signaling Labs drives innovation and we wanted to do the same with the visual options to showcase the research. We

utilized our visual identity guidelines and the visualizations by Cardiac Signaling Lab to bring the research alive and make it more interactive.

004.

Web Design & Development

To tie everything together with our work on presenting Cardiac Signaling Lab’s research, we continuously collaborate with our client to create

a website. We weave the visual identity guidelines with their innovative research findings to bring engagement to the original research they

are doing.

Client

Cardiac Siganling Lab

Creative Director

Mahan Soltanzadeh

Design Director

Sheena Tu

Year

Ongoing

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The heart is the engine of life. It pumps blood through our body every second. It is a dynamic muscle and needs experimental and innovative methods for observation. For Cardiac Signaling Lab’s research, we also use innovative methods to showcase its findings.

Objective

Idea

001.

Visual Identity

Logo

Color Palette

Cardiac Red

Light Pink

Accent Yellow

Ocean Blue

Vibrant Purple

Light Green

Outfit

Outfit

Typography

003.

Presentation Design

004.

Web Design & Development

The heart is the engine of life. It pumps blood through our body every second. It is a dynamic muscle and needs experimental and innovative
methods for observation. For Cardiac Signaling Lab’s research, we also use innovative methods to showcase its findings.